Wix data indicates store owners using native mobile apps see an average increase of 162% in transactions per site and fitness businesses see an average increase of 510% in services booked per site on mobile. We should see the first results of those deals sometime around the holidays, on the Android platform.Display your menu and take orders and reservations online Prior to this announcement, Taptu has been working on deals to get its app pre-installed on tablets.
iOS users visit twice per day and read 12.5 stories. And Android users are more engaged than those on iOS, comprising 60% of the traffic, with 2.5 visits per day and reading 19 stories. Specifically, 60% of the company’s growth has come since the launch of the tablet apps in April (iPad) and May (Android).Īlso, 50% of its customers have now become monthly users. The repositioning began in May 2010, with a relaunch in November and then iPad and Android tablet apps following this April and May, respectively.Īlthough Taptu won’t disclose the number of installs it has, it’s happy to talk growth and engagement numbers. It was only recently put into the new interface – the mobile and tablet offerings you see today. This core engine is what Taptu is all about. Says Taptu CEO Mitch Lazar, the key difference between his company’s product and competitors is the search technology that powers the app – a technology that has been around for over 5 years. And the majority aren’t – only 10% of Taptu’s customers use the DJ feature. Taptu itself also offers 12,500 streams built by its own editorial team, for those who aren’t as interested in the hands-on content creation business as they are in the consumption. This refers to Taptu’s ability to let its users mix streams from various media sources like blogs, Twitter, RSS feeds and more. The launch will be made possible by way of Taptu’s newly-received $3.5 million in Series B funding from U.K.-based DFJ Esprit and French firm Sofinnova.Īlthough social news is clearly a crowded space at the moment ( see Flipboard, Zite, AOL Editions, Tweetmag, Pulse, etc.), Taptu offers a unique feature it calls “DJ’ing” the news. As the name implies, Tapform is a platform for publishers, developers and hardware manufacturers interested in building their own social news aggregator. Taptu, a social media and social search company, announced today its plans to expand beyond its current lineup of mobile apps in order to include a new, white label offering called Tapform.
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